Harvard Marketing Simulation Answers

Minnesota Micromotors, Inc. Marketing Simulation 2015 Q2 Kaplan University Marketing Management MT450-01 Minnesota Micromotors, Inc. Marketing Simulation 2015 Q2 As I get further and further along in this simulation, I have noticed that I am beginning to understand what it takes as a marketing manager in order to be successful. Careful considerations must be made to be sure that the right decisions benefit both Minnesota Micromotors, Inc., and our customers. Our success comes from our customers’ success and loyalty that they have with this company. In finding ways to incorporate the important factors that matter most to our customers is what will bring in new customers and keep our existing ones around for the long hall.

I don’t think that I need to have an extensive sales force in order to be successful. I think the biggest decision that I made in 2015 Q2 was increasing the large customer discounts for segments B and D from 12% discount up to 14% discount.

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I noticed that last quarter both of these segments expressed their concern that they were not getting the additional discounts that they should for being such long time customers. The results of my decisions that were made in 2015 Q2 turned out to be better than last quarter results. Existing customers increased by 9% and sales from new customers increased by 6%, while the distributors, on average, are attempting to achieve a 5% profit margin; overall not a bad turnover from prior quarters. These decisions led to segment A as being very satisfied reflecting how the motors’ high power to size ratio allowed them to pick up some new business from some loyal customers. Segment B was satisfied in this quarter like they have been in previous quarters, however they expressed their concern on future orders that they would like to receive more insight into the market trends by our staff.

Segment C increased their overall satisfaction from prior quarters of being satisfied to very satisfied in this quarter. By getting the motors that they ordered to them in a rush, allowed them to land a contract from another GPO. However as the saying goes, “you can’t win them. 1716 Words 7 Pages THE ORTHOPEDIC MOTOR MARKET, MINNESOTA MICROMOTORS INC AND BRUSHLESS MOTOR TECHNOLOGY Executive Summary SIMULATION Introduction: Minnesota Micromotors, Inc. (MM): The main purpose is to use for orthopedic medical devices,by orthopedic medical surgeons in large one surgery, reconstructive and, trauma surgery and other sports medicine procedure situated in Minneapolis,sharing 9% of 317$ million US medical motor and has the manufacture of brushless direct current BLDC 1motors which has sold around. 1682 Words 7 Pages Marketing Simulation 2012 Q4 Kaplan University MT 450-01 Marketing Simulation 2012 Q4 Preparing a marketing strategy can be difficult if a business does not understand what customers to target and what they are wanting in the products or services.

Listening to customer’s reviews of the company and products or services will help determine what direction of marketing the business should focus on. According to, Winer and Dhar (2011) marketing is a set of activities designed by an organization. 2414 Words 10 Pages REV: MARCH 2, 2012 The Orthopedic Motor Market: Minnesota Micromotors, Inc. And Brushless Motor Technology Minnesota Micromotors, Inc.

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(MM), based in Minneapolis, was a manufacturer of brushless, direct current (BLDC)1 motors used in orthopedic medical devices. Devices utilizing MM’s motors were typically used by orthopedic surgeons in large bone surgery, reconstructive surgery, trauma surgery, and sports medicine procedures. MM sold approximately 97,000 motors a year and had a 9% share of the $137. 897 Words 4 Pages Minnesota Micromotors Competitive Marketing Strategy Elibah Bey Kaplan University The purpose of this paper is to use Harvard Business Managing Segments & Customers marketing simulation for Minnesota Micromotors, Inc. (MM), and develop a business-to-business marketing B-to-B (business-to-business) competitive marketing strategy by analyzing target markets and generic competitors.